“Art is fundamentally a survival device of the species. Otherwise it wouldn’t be so persistent. It wouldn’t be in every culture. We wouldn’t know about it…
“How does art help you survive? It helps us survive by making us attentive. In a simplistic way, when you go past a forest and you look at it and you say, ‘that looks just like Cézanne.’ And you realize Cézanne has made you see the reality of the forest in a way that you never could have seen before. He’s made you attentive. Every work of art that you care about makes us attentive. And if it doesn’t do that—it ain’t art.” – Milton Glaser
For anyone who has been watching, you know this is an important point in the history of Pedantic Webspaces. Even though we’ve been creating online marketing for over two years, we’ve officially been a full time shop for just over two weeks.
It hasn’t quite sunk in all the way, but I blame that on an abundance of work to get us started on the right foot. A number of our existing customers decided to update their websites in the last few weeks, and we can’t thank them enough for their continued support.
If there is one thing that a potential customer needs to understand before diving into a new web project, it is that it’s never truly finished. Like the Dunkin Donuts man who gets up at 4am every morning, people serious about getting noticed need to stay on top of their online presence. Making a static page that never changed may have worked in the ’90s, but nowadays your visitors expect something more for their time and trouble. They’re looking for timely information; They’re looking to be entertained; They’re looking for something that will stand out from all the background noise. It’s a tall order, but one that is achievable if you put in the effort.
“Art is fundamentally a survival device of the species. Otherwise it wouldn’t be so persistent. It wouldn’t be in every culture. We wouldn’t know about it…